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2012 Marketing Guide for Stylists, Booth Renters, Estheticians and...
You know how sometimes you have “a-ha!” moments? Recently, a salon-spa products manufacturer asked me why I was serving only a fraction of the professional beauty market. Puzzled, I asked what he...
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Why and How to Build "Brand You"
If you’re ‘just an employee’ (rather than a business owner) or an independent seller or entrepreneur, you might not yet know how important marketing yourself is to your professional success, whether...
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What Your Clients Don’t Know Can Hurt You
Surely you’ve heard the saying, “What you don’t know can’t hurt you,” and just as certainly, you know that it’s not true. Quite often what we don’t know can hurt us, and all the more so as we don’t...
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